“You have to understand what are they worried about, what are their fears, what are they trying to do? If we don’t engage with them that way, it doesn’t matter what technology we use.”

ROY ROSIN | CHIEF INNOVATION OFFICER, PENN MEDICINE


DESIGN FOR A NEW CARE MODEL

The future of cancer care.

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DESIGN FOR PATIENT EXPERIENCE

Care that is responsive to, and respectful of, the patient.

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PLANNING FOR FUTURE SPACE NEEDS

Considering multi-purpose use v. anticipating flexibility for future change.

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